There is no rule that says a new brand has to keep a calendar of seasons.
We do not have four collections a year. We do not have a Fall drop and a Spring drop and a mid-season sale to clear out what didn't sell. We add to what we make only when something is ready — not because a calendar said it was time.
This is slower. It is also the only way we know how to make something that still means something in its tenth year, not just its first.
A wardrobe built on trend has to be rebuilt every two years. A wardrobe built on understanding yourself does not. We would rather make four things well than forty things quickly.
What we've made so far — the collection.